Episode 17: Clarity, Confidence & Clients: How Caitlin Durning Grew a Values-Aligned Business

In this episode of Wellness Marketing 101, I sit down with social media marketing expert and entrepreneur Caitlin Durning. Caitlin shares her journey of building her own successful agency, Meraki Media Management. She talks candidly about the challenges of starting a business young, the importance of choosing the right clients, and why clarity in your offers is crucial for growth.

 

Together, we dive into:

• How Caitlin’s early win with a viral nonprofit campaign sparked her entrepreneurial journey

• Why marketing should not be an afterthought for business owners

• The value of not taking on every client—and how to know who’s right for you
• Personalizing packages and social media strategy based on client goals

• Why visibility and strong referral networks are essential in today’s marketing world

• The 12-touchpoint rule and how social media accelerates brand awareness
• Building a team without micromanaging and creating a positive company culture
• The emotional work of being a CEO and learning to hold space for clients and team members
• Tips for entrepreneurs who are just starting out (hint: give yourself grace)

Connect with Caitlin:

IG: @meraki_media_management

TikTok: @meraki_media_management

Website: https://www.merakimediamanagement.com/

The End in Mind Podcast: https://podcasts.apple.com/us/podcast/the-end-in-mind-personal-development-for-entrepreneurs/id1550833764