Episode 49: How to Build a Strong Marketing Foundation for Your Wellness Business with Corey Levin

In this episode of Wellness Marketing 101, I sit down with branding expert Corey Levin, co-founder of Truth & Consequences and CMO of Cage Fury Fighting Championship (CFFC).

Corey shares real-world insights from building a nationally recognized branding agency and working with high-profile clients and breaks down what small businesses often get wrong when it comes to marketing.

If you’ve recently launched your wellness business and feel unsure where to invest your time and money, this episode will help you build a smarter, more strategic foundation.

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We Discuss:

• How Corey co-founded Truth & Consequences after a private equity exit

• Why employee ownership builds stronger brands

• The most common marketing mistakes small businesses make

• Why a “one-channel” marketing strategy doesn’t work

• The importance of investing in marketing (even with limited budgets)

• The opportunity cost of doing your own marketing

• How positioning creates a premium brand perception

• Lessons from rebranding and elevating CFFC into a UFC talent pipeline

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Key Takeaways for Wellness Entrepreneurs

✔ Marketing is a system, not a single tactic
✔ Spending money strategically is different from wasting money
✔ Your brand positioning influences who you attract
✔ Alignment between client and agency matters
✔ Visibility requires consistency and intentionality

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Connect with Corey

Email: corey@welcometruth.com
Agency: Truth & Consequences: https://welcometruth.com/

Follow Boryana for more marketing insights:
Instagram: @BlackSeaAMS

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