Episode 9 Why Staying True to Your Expertise Attracts the Right Clients

What You’ll Learn:

• Why being a Jack-of-all-trades hurts your brand and confuses your ideal customer
• The importance of focusing on your area of expertise in marketing
• Real-world business analogies from GoPro, Garmin, and energy drink brands
• A personal story from my days as a college swimmer—and what it taught me about business focus
• How targeting too broadly leads to wasted time, effort, and content marketing burnout

Key Takeaways:

• Confusion is your biggest enemy. If your ideal customer isn’t sure what you do or who you serve, they won’t buy.
• It’s better to start small and specific, then scale your business strategically.
• Don’t "throw spaghetti at the wall" with your messaging—clarity and consistency win every time.